Reliance- PPR pipes

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Every household in India has galvanised iron pipes. Reliance PPR pipes wanted to convince architects and engineers to switch to polypropylene pipes. We highlighted the problems of the good old galvanised pipes and used the insight of how people fix them at home: like wrapping a cloth around the leak or fixing a stick under a cracking pipe to prevent it from falling.

   This campaign won-

   Silver- Abby Awards (Ad club India)

   Gold- Indian Outdoor Advertising

   AAAI - Bronze

   Was published in-

  ‘Communication Arts’ Design Journal

   'The Work'