Sangeeta Lerner
Fa Deodorant Ambient
Extra long straps in public busses so you won't have to raise your arms.
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Won-
New York Festival - finalist
Adfest Asia - Bronze
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IDBI Termsurance
IDBI Termsurance offers insurance that is tailored to different risk profiles. Our challenge was to promote this unique life insurance plan and highlight its key benefit - the flexibility to choose a cover that suits your risk. Most construction sites in India use bamboo scaffolding, which are known to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.
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Drinking & Driving?
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Won-
Dubai Lynx: Silver
Published in-
Directory ( New Ideas in Direct Marketing)
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1- IDBI Education Loan.
The idea is to convert the lamppost ads to reading stations for kids.
In rural areas in India electricity is a luxury... and most kids sit under street lamps to study. So instead of having an ad we decided to convert our lamppost ad into a reading lamp for the children.
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2- CRY
In India it is very common to find artists who will write your name on rice. It costs about 100 RS. We decided to use this to get people to donate to CRY and help them provide food to malnourished children.
3- Mumbai Police
Every auto rickshaw has a transparent window at the back. At nights the light from the vehicle behind causes a reflection on the auto drivers uniform.
A simple sticker with the Mumbai Police helpline no. can act as a reassurance and reminder for commuters traveling late at night.
4- Recycle paper
People write on currency notes- phone numbers, love notes, poems. We decided to write a simple reminder to keep recycling paper.