Truth : Thanks to the taste activation in 2010 the whole of South India was convinced 3Roses is tasty.

Challenge : But how do we convince them it is also healthy?

 

Idea: We used the same celebrities and turned the tables. This time superstar Vikram was appealing to his fans to convince Trisha that 3Roses is not just tasty but healthy too.

 

Result: 400,000 consumers called.

10000 people recorded messages.

Consumers sang, wrote poetry and did whatever they could to convince Trisha

The digital campaign recorded 1,00,000+ You Tube views

 

 

The campaign was so successful that it was adapted on a National level for Red Label tea.

Click here to view:http://youtu.be/68cOu2dtozE